Two monster trucks racing on dirt track, kicking up dust, with a stadium and blue sky in background.

FEATURED PROJECT

Monster Jam

PARTNER - SPIN MASTER

Our long standing partnership with Spin Master has helped define Monster Jam's signature illustration style, creating packaging artwork and key art that have shaped the brand's visual identity for more than eight years.

PROJECT OVERVIEW

For more than eight years, McCown Design Agency has served as a trusted creative partner to Spin Master, developing the signature illustration style that defines the Monster Jam toy line. Our work spans key art, packaging artwork, vehicle illustrations, and supporting brand assets, creating a cohesive visual language that has remained consistent across product lines and retail shelves worldwide.

A black and white photograph of a tall feral cat with pointed ears, sitting on a wooden surface.

Project Scope

• BRAND DEVELOPMENT

• CHARACTER ILLUSTRATION

• PACKAGING ILLUSTRATION

Animation of two toy racing cars on a miniature race track, with one blue and one red, with a sunset and a stadium in the background.
Animated cartoon of a racing car shaped like a crocodile with sharp teeth, racing on water with orange slices and other tires around, against a tropical beach landscape with palm trees and sunset sky.
Colorful digital illustration of a roller coaster with a monster theme, labeled 'Monster Jam,' featuring a metallic monster truck emerging from water and large rolling tires on dirt, set against a vibrant sunset sky with trees and grass in the foreground.
A colorful cartoon-style jungle scene featuring a dinosaur-shaped structure with a dragon head on top, a toy monster truck with large green tires, and lush green plants with a winding slide, set against a vibrant sunset sky.
Lego Ninjago speedboat racing across a desert landscape with rocky formations and a colorful sky.
A large inflatable toy of a green dragon with open mouth, flying in a jungle scene at sunset. The dragon has small toy cars in its mouth and on its body, and the scene includes palm trees, rocks, and a river.
A colorful scene of a Monster Jam stadium with a monster truck breaking through a large stone archway at sunrise, surrounded by jungle vegetation and mountains.
A cartoon illustration of a shark mounted on a vehicle with chains around its body, racing through water at high speed with water splashing around, against a red and yellow background, creating a sense of intense motion and action.
Colorful image of a giant green dragon with yellow eyes and sharp teeth, emerging from a volcano with lava, surrounded by race cars and a race track at night.
Green and black toy race car with flames, racing decals, and large tires on a yellow and orange background.
A toy racing car with a bright orange and yellow flame design, large black wheels, and a spoiler, on a yellow background.
A monster truck with green and black paint riding over dirt and rocks against a bright yellow and orange background.
A toy monster truck with a shark-shaped body and the text 'MegaLodon' on the side, jumping over rocks against an orange background with a rainbow trail.

NEXT PROJECT

The Powerpuff Girls →

Packaging Illustration